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Orion Novotus and HRO Today Survey Reveals Key Agreements, Differences on Talent Acquisition Performance among HR and Hiring Managers

Friday, August 10, 2018
Recruiters underestimate hiring manager satisfaction; sourcing a growing pain point for both groups in tight labor market
Cary, N.C. – August 9, 2018 – HR recruiters and hiring managers disagree when it comes to performance perceptions and onboarding needs, according to a new survey report released by Orion Novotus, an Orion Talent company, and HRO Today. The survey report, HR and Hiring Managers: Where They Differ and Agree on TA Performance, also reveals where the two groups agree, which includes the growing challenges of sourcing in a market with historically low unemployment levels.
The survey report offers an interesting look into the attitudes and perceptions of HR professionals and hiring managers about critical pieces of the talent acquisition (TA) process and reveals where the two groups appear to have gaps in mutual understanding.
The results indicate both hiring managers and recruiters are largely satisfied with the level of support they receive through the TA process (average satisfaction score of 4.23 out of 5.00).  Recruiters, however, underestimate hiring manager satisfaction, consistently rating their perceptions of the process and hiring manager satisfaction lower than hiring managers actually rank them. While hiring managers do feel good about the recruiting process overall, less than 40 percent (39.8 percent) of hiring managers reported they are “very satisfied” with TA support, revealing considerable room for improvement.
“Collaboration between recruiters and hiring managers is the lynchpin of successful talent acquisition,” said Cory Kruse, president of Orion Novotus. “While our survey reported high satisfaction scores overall, it also revealed that both groups are not always on the same page about critical parts of the TA process. Attention to communication and responsiveness will help close these gaps. As sourcing challenges continue to grow, both HR and hiring managers must have the right strategies and tools in place to capture the scarce talent currently out there; otherwise, the process for securing the right talent will remain broken.”
“I am encouraged by the report finding that hiring managers are even more satisfied with HR and the talent acquisition processes than HR teams think,” said Elliot Clark, CEO and Chairman, SharedXpertise, publisher of HRO Today. “As to be expected, though, there is always room for improvement. Recruiters can communicate better, leverage better tools to find and present candidates, and improve their involvement with onboarding to increase retention and the success of the relationship.” 
Additional report findings highlight several areas of opportunity. Response rankings range from 1 – 5, where 1 is most negative, and 5 is most positive.
No one is satisfied with candidate quality or quantity
  • Tight market conditions exacerbate an already challenging environment when it comes to satisfaction with candidate quality and quantity. Hiring managers are only moderately pleased with applicants with whom they interacted (average score of 3.94). Recruiters are even less impressed with elements specific to candidate recruitment efforts, with an average agreement score of 3.56.
  • The lowest area of satisfaction was “There are sufficient applications presented for each position,” with an average rating of 3.93 for hiring managers and 3.09 among recruiters. Both groups are feeling the impact of a very competitive job market. 
  • Hiring managers and recruiters agreed that increasing the number of qualified candidates is the recruiting area that needs the most improvement.
Responsibility for onboarding success is unclear
  • Nearly one-half (42.2 percent) of hiring managers feel onboarding is mostly an HR function, while less than one-quarter (24.1 percent) of recruiters think it falls within HR. Over one-half of recruiters (57.4 percent) feel both parties are mutually accountable.
  • When asked if they agree with the statement “Our onboarding process makes new hires feel they have everything they’ll need to succeed in their new role,” the groups’ responses differed greatly. Eighty-five-point seven percent of hiring mangers agreed with the statement, while only 47.6 percent of recruiters felt similarly – a difference of more than 38 percentage points.
Recruiters are dissatisfied with tools and technology used in TA
  • Recruiters were asked to rate five aspects of tools and technology they use in TA: offer delivery and new hire processing technology, screening for skills, CRM, candidate sourcing and pre-labor behavioral assessments. Satisfaction with all five elements was low.
  • The percentage of respondents who are “very satisfied” with applicant tracking systems (ATS) is low (25 percent of hiring managers and 13.5 percent of recruiters).
For the full report, click here.
About the Survey
HR and Hiring Managers: Where They Differ and Agree on TA Performance, utilizes data from responses of 399 hiring managers and HR recruiters. The survey was fielded from April 10 to May 10, 2018. Much of the analysis of the survey report focuses on average scores taken from 1-5 Likert scales. One is the most negative response, while five is the most positive response to the statement.
About Orion Talent and Orion Novotus
Headquartered in Cary, North Carolina, Orion Talent provides a total talent solution for businesses nationwide, including talent acquisition, recruitment optimization and military hiring solutions. As a military recruiting leader for 25+ years, Orion Talent has a long history of supporting veterans in their search for meaningful careers.
Orion Novotus, an Orion Talent company, is the mid-market leader in recruitment process outsourcing (RPO) and an organization committed to delivering recruiting solutions that are fundamentally different and outcomes that are fundamentally better. An annual fixture of HRO Today’s Baker’s Dozen, Orion Novotus provides businesses with talent solutions that result in measurable, lasting workforce improvements: better hires, shorter hiring cycles, lower costs and greater efficiency. Visit us at www.orion-novotus.com.
Jess Chipkin

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