RPO Marketing Coordinator
Remote – U.S.
Cincinnati, OH; Raleigh, NC; Austin, TX; Houston, TX
Compensation and Benefits
Orion offers competitive compensation and an industry-standard, comprehensive benefits package, to include medical, dental, and vision insurance (HSA and PPO options); as well as 401k, life insurance, ADD/STD/LTD, and generous PTO and paid holidays.
Orion Talent is a customer-centric company focused on helping people discover meaningful careers and businesses grow by finding, delivering, and engaging the best talent around the world. We do this by providing best-in-class military hiring and talent solutions which include RPO, Military Talent Solutions, Candidate Search and Total Talent Solutions. We’re driven by a warrior ethos, commitment to customer satisfaction, and dedication to transforming companies and lives as the world’s leading talent partner.
Orion’s Marketing Team is a strong and cohesive team that leads all marketing functions for the company across its five service lines. The team is led by Orion’s Vice President of Marketing who has been with Orion for over 15 years. Within the larger Marketing team, you will be a member of a smaller 4-person team focused on RPO, and you will report to our Programs Marketing Manager. Additionally, you will work closely with our National Sales Team and RPO leadership team.
What You’ll Do
This is a newly created role and there is great opportunity to make a strong impact on Orion’s RPO business – your ultimate goals will be to generate new leads, improve our engagement and positioning with experts in the industry, and help us land new business opportunities.
You will lead our engagement strategy with industry analysts, influencers and channel partners. This will involve relationship building with associations, organizations and individuals within the industry, through well-coordinated outreach and regular communication. You will write responses and build submissions for awards and recognition opportunities; as well as organizing, administering, and submitting surveys at multiple points each year. You will assist in planning and coordinating both paid and earned influencer engagement opportunities for our internal SMEs.
There will be a lot of writing required in this role, as you will work with our sales team to respond to RFPs and proposals to win new business. You will write case studies and develop collateral for our sales team.
You will coordinate our lead nurturing campaign for RPO prospects and develop automated email campaigns for prospects who have engaged with our brand in various ways via our content and thought leadership.
You will be highly focused on generating leads by assisting with planning and coordination of thought leadership and content marketing initiatives including webinars, panels, executive roundtables, e-books, infographics, etc.
Your efforts will generate leads and create business opportunities that will be delivered to our Business Development and Sales Teams for follow-up.
Who You Are:
You understand the RPO industry.
You are a great communicator and a strong professional writer.
You are creative, goal-oriented, and solution-focused.
You are highly motivated to generate the right leads for our sales team.
You are successful at working efficiently from home.
Experience in marketing, communications, business development or sales enablement for talent acquisition.
A minimum of 2-3 years working within the RPO industry.
Understanding of leads generation within a Business to Business (B2B) environment.
Excellent writing skills and experience in writing for business.
Skilled in email marketing.
Well organized, and able to successfully manage multiple projects at once.
Experience working remote
Experience in marketing or business development for an RPO provider.
Experience in writing Request for Proposals (RFPs) or sales proposals.
Experience with creating and executing automated marketing campaigns.
Experience with Salesforce and Pardot.
Knowledge of key influencers, analysts and organizations within the RPO industry