External Sales Director

Job Details

Job Ref: # 6081132
Date Posted: 1/30/2026 1:37:09 AM
Location: Williamsburg, Virginia

Description

CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration.

Position Summary

CEL Critical Power is seeking a driven and experienced External Sales Key Account Manager to lead customer acquisition and revenue growth serving mission critical sectors including Hyperscale Data Centers, Colocation providers, cloud platform and high-spec industrial environments.. This nationwide role will focus on building strategic relationships with key accounts and positioning CEL's power distribution products as the premier choice for mission-critical infrastructure.

Key Responsibilities

  • Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors.
  • Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors.
  • Work closely with engineering and product teams to position custom power distribution solutions.
  • Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.).
  • Represent the company at trade shows, industry events, and client presentations.
  • Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals.
  • Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy.
  • Support the VP of Sales with reporting, strategy input, and market feedback.

Qualifications

  • Bachelor's degree in Business, Engineering, or a related field.
  • Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors.
  • Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients.
  • Deep understanding of mission-critical environments and the role of power distribution equipment.
  • Strong communication, negotiation, and relationship-building skills.
  • Self-motivated with the ability to work independently in a remote environment.
  • Willingness and ability to travel nationally up to 50% of the time.

Preferred Qualifications

  • Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment.
  • Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs).
  • Technical acumen and ability to engage in solution-based selling with engineering teams.

What We Offer

  • Competitive base salary with uncapped commission potential
  • Comprehensive benefits package (health, dental, vision, 401k)
  • Paid time off and holidays
  • Opportunity to shape CEL's market presence in fast-growing sectors
  • Supportive leadership and a collaborative team culture


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