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Provides marketing support to multiple Markets within the defined Area in alignment with national marketing objectives and initiatives. This is an Area position that will work in conjunction with multiple Markets to develop and manage the annual marketing plan and marketing strategies to meet all Market’s objectives within the Area. Manages all Area marketing communications and marketing events, tailoring local activities to maximize impact of national programs and initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manages and develops annual marketing plan in conjunction with Area Leadership.
- Manages Area marketing spend and budgeting within all Markets in the Area.
- Plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions/incentives, etc.
- Area’s voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts.
- Counsel, and provide support to, Area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs.
- Manage marketing activities to support and drive key results; sales and profit growth, penetration (account, Scoop, and E-Commerce) and account growth.
- Assess local sponsorship and partnership opportunities with marketing leadership. Provide assistance in obtaining items such as advertisements for local media, table tents, etc.
- Implement and execute the center led marketing activities. Review center-led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing. Manage all aspects of distribution.
- Develop marketing materials and communications to support Area-led activities using templates, tools and best practices provided by the Center such as local flyers, promotions and events. Manage distribution.
- Responsible for communicating local promotional results to sales team by using Center provided analytics or working with Sales Analyst on local tracking needs.
- Makes recommendations to Area Leadership on how to improve results of promotional and marketing events.
- Partners with VPLS to execute marketing initiatives to drive sales growth and work with VP Merchandising to ensure alignment .
- Follows company brand standards when customizing and creating any local marketing materials. Responsible for ensuring our brand is executed by all personnel within all Markets within their Area and vendor/broker partners.
- Provide Center provided product/program positioning materials (i.e. sell sheets, guides, etc), as well as training materials, for the sales force.
- Use and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personnel within the Area.
- Other duties assigned by manager.
SUPERVISION :
Marketing Coordinator (in select areas only)
RELATIONSHIPS
Internal:
Director of Field Marketing - dot line supervision of AMM
VP National Sales; Area Merchandising Team; Food Fanatics Chef; Specialists
External:
Management at Venues and Hotels used for events and GSMs
WORK ENVIRONMENT
- Hybrid : This role is partially remote, and the associate is expected to perform assigned responsibilities from a combined home-based and office-based environment.
- Expected to be in the office Monday - Thursdays
MINIMUM QUALIFICATIONS
- 5 years marketing experience
- Ability to operate under pressure and tight deadlines.
- Excellent prioritization and time management skills.
- Sound understanding of marketing principles.
- Ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals.
- Ability to make sound, independent decisions.
- Proficient communication skills.
- Able to work with various content management and online marketing systems.
- Self-directed and highly motivated.
- An advanced internet aptitude strongly desired.
- Overnight travel up to 20%
EDUCATION
- At least a four-year college degree in business, marketing, communications, advertising.
CERTIFICATIONS/TRAINING
LICENSES
PREFERRED QUALIFICATIONS
- High level of proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook; Adobe InDesign, Adobe Acrobat Professional, and Social Media applications.
PHYSICAL QUALIFICATIONS
OCCASIONALLY: 1% - 33 / FREQUENTLY: 34% - 66% / CONTINUOUSLY: 67% - 100% or NEVER
JOB REQUIRES WORKER TO:
FREQUENCY:
STAND: OCCASIONALLY
WALK: OCCASIONALLY
DRIVE: OCCASIONALLY
SIT: FREQUENTLY
LIFT
1-10 lbs. (Sedentary): OCCASIONALLY
11-20 lbs (Light): OCCASIONALLY
21-50 lbs (Medium): NEVER
51-100 lbs (Heavy): NEVER
Over 100 lbs (Very Heavy): NEVER
CARRY
1-10 lbs (Sedentary): OCCASIONALLY
11-20 lbs (Light): OCCASIONALLY
21-50 lbs (Medium): NEVER
51-100 lbs (Heavy): NEVER
Over 100 lbs (Very Heavy): NEVER
PUSH/PULL 1: NEVER
CLIMB/BALANCE: NEVER
STOOP/SQUAT: NEVER
KNEEL: NEVER
BEND: NEVER
REACH ABOVE SHOULDER: OCCASIONALLY
TWIST: OCCASIONALLY
GRASP OBJECTS 2: OCCASIONALLY
MANIPULATE OBJECTS 3: FREQUENTLY
MANUAL DEXTERITY 4: CONTINUOUSLY
1 (Push/Pull: Dolly, cartons and boxes)
2 (Grasp Objects: Boxes and cartons)
3 (Manipulate Objects: Boxes and dolly)
4 (Manual Dexterity: Typing, use of office machines such as copiers, printers)
#LI-DL2
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***
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